Author Archives: Prakash R

    It's time for HR to wear a Marketing hat too!

    HR and Marketing in an organization have traditionally been addressing different stakeholders. If HR is internally focused in attracting, recruiting and retaining talent, Marketing has always been focused on attracting, onboarding and retaining customers. Though it looks eerily similar (except for the stakeholder), its Marketing that has been articulating the need for branding and therefore attracting investments to build and nurture the “customer” brand. With the emergence of ‘employer’...

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