While it’s true that cloud computing results in a significant reduction in business cost, it doesn’t mean the overall margins for providers need to be wafer-thin. The current scramble in the market can be explained in terms of vendors failing to see the bigger picture and not including value-added offerings in their products. Contrary to popular belief, it’s possible to extract a healthy margin from the cloud and stay competitive.
Here are some suggestions on how to improve your bottom line:
Realize that the cloud is still evolving and there are a lot of opportunities to refine the existing systems and sell to a willing market. But this requires keen insight and an appetite for innovation.