With small and medium businesses embracing cloud computing, Business Intelligence (BI) has found a renewed vigor. Solutions that claim to offer incredibly useful data mining tools have made an appearance, and vendors are vying for clients who want to use data to transform their business inside-out. While healthy in its overall outlook, this trend has been carried to the extreme in certain aspects. And for any business looking to benefit from BI, thinking things through is crucial.
Here are two of the top myths related to BI for SMBs that you need to guard against:
Simply put, Business Intelligence is not a must, but a helpful tool that can add a new dimension to your business efforts. Now how far do you want to go with that tool is entirely up to you.
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